Tag archives: Structured_data

Local Business Schema Optimization Guide

A local business schema is a type of schema markup that provides structured data about a particular physical business or branch of an organization.

By implementing local business schema markup on a website, businesses can provide search engines with clear and consistent information about their business.

This can help search engines display accurate and relevant information and increase the business's visibility to potential customers in the local area.

LocalBusiness schema provides several benefits, including improved search engine visibility, increased click-through rates, consistent information, better customer experience, and a competitive advantage over larger, national brands.

By implementing a high quality and semantic local business schema, businesses can improve their online presence, attract more customers in their local area, and make informed decisions about whether to visit or contact the business.

Here is how to Improve your local business schema for better performance:

• Educate yourself about local business properties
• Avoid repeating the same local business schema on the same page
• Avoid repeating the same schema on every page
• Pick the right local business schema type
• If you can't find the right type for your local business, use additional type
• Link your local business schema with your Google Business Profile
• Utilize reviews and aggregate rating markup
• Use DefinedTerm to declare your keywords
• Use the hasOfferCatalog relation to add an OfferCatalog to your local business
• Use the knowsAbout property
• Use the address and areaServed fields correctly
• Use the brand property to showcase your brand
• Regularly monitor and update your schema
• Consider including a founder field
• Connect all your entities in one schema
• Remove the pre-existing schemas on the page
• Check your local business schema with rich result testing tools