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How to Optimize Your Structured Data for SEO and Semantic SEO

This Article is written in honour of Bill Slawski, one of the greatest SEOs of all times; where his career started before the word SEO became a thing and before Google existed. Bill was a specialist in semantic SEO and google patents. Bill was a mentor for me and thousands of SEO enthusiasts worldwide.

Bill and I were working on this Article until the last days of his life. This Article contains Bill’s final SEO advice before he passed away.

While this article talks about how to implement SEO and semantic SEO for structured data, Bill demonstrates his profound semantic SEO technique with the sheer genius of writing the content in a way that translates into structured data using triples. To learn how that can be done, let's go back to the basic building block. The (thing).

The word 'real' is derived from the Latin word res, which is often translated as 'thing'. The word 'thing' is often used without a presupposed meaning, not needing an explicit philosophical definition because it belongs to ordinary language. Nevertheless, what is a thing? How to define it? And the question of how things are related? These three questions are the main concerns of semantic SEO.

Semantic SEO is the science of describing the types of entities in the world and how they are related. One way to do that is to define a vocabulary for things and the contextual relation between them, the vocabulary that today makes Semantic SEO possible is called Schema.org.

Schema.org is not the only vocabulary for Semantic Web, but it's the one maintained and supported by Google, Bing, Yahoo and Yandex. However, it's important to note that structured data is not the only method to optimize for semantic Web, but it's one of the effective methods if you have good content.

Suppose your website contains a large amount of content. In that case, structured data can help describe, categorize and connect your content together in a way that helps search engines have a better understanding.

Many people know how to create and install structured data, but not so many know how to optimize structured data for Semantic Web. In this article, we are going to explain the followings:

Let's Start

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semantic cat
semantic cat

Have you ever implemented search engine optimization best practices, and nothing happened? Have you ever wondered why some websites dominate search engine results with almost no effort? While you implemented the top standards, the Google Analytics needle did not move much! You'd even be more surprised to find that these niche websites rarely focus on classic SEO techniques— such as the ones we all know about.

Well, it is not 2013 anymore. Welcome to the Semantic Web, where the data on the Internet is linked and becoming machine-readable. Here, your SEO performance depends on whether search engine crawlers can understand your website content and can relate it to search intent or not.

Unlike yesterday's Web, today's Web using semantic technologies looks past keywords, transforms unstructured data into semi-structured data to be fully structured, and now evaluates context on the Web to provide more accurate search results.

Do you want to learn the techniques of the Semantic Web? And the Semantic tools needed? The followings are what we are going to learn in this article

Let's go!