Google has recently introduced new guidelines regarding shipping details and merchant return policies to enhance merchant listings experience. These guidelines have been added to the product structured data help section.

This update is significant for businesses selling products. By including merchant return policy and shipping details in their structured data, along with the product price, reviews, and other rich result properties, businesses can enhance their visibility and attract more attention within Google Search. This, in turn, may impact their click-through rates positively from Google Search.

If you have exceptional shipping details and return policies, it is advisable to emphasize them through the Google Merchant Center and structured data to ensure their visibility within Google Search.

OfferShippingDetails and MerchantReturnPolicy are key requirements for the Rich Result experience in the Merchant listings of the Product schema. Your schema must include these properties, in addition to other specifications such as offer and price, to ensure compliance with the Rich Result guidelines.

Google Tag Manager can be used as a convenient method for adding offer shipping details and merchant return policy to an existing product schema using JavaScript.

If you have a WordPress website with an existing Product schema that lacks the necessary requirements for a merchant listing experience, and you're unsure how to add them, this article is tailored to help you.

I would like to express my gratitude to my friend Marcelo for bringing this issue to my attention. It is an important matter since numerous WordPress users face the same problem. Marcelo, a professional SEO consultant from Uruguay who has found a paid yet straightforward solution to this problem. I personally recommend him if you are in need of assistance.

In this article, I will guide you step by step on how to optimize the merchant listing experience to successfully pass the rich result test with no errors or warnings.

What is a knowledge graph?

A knowledge graph is a collection of interconnected data that is used to represent real-world entities and the relationships between them. The data is typically represented as a set of nodes (representing entities) and edges (representing relationships) in a graph structure hence the name "knowledge graph".

Knowledge graphs can be used to build semantic data models, and can also be utilized to enhance your website’s semantic model quality. One way to do it is by integrating it with external knowledge sources such as Wikipedia, Wikidata, and product ontology, This allows for the data to be linked with high authority resources and to be aligned with a common understanding of the concepts and relationships, which can improve the consistency and accuracy of your content.

In this article, we will explore the benefits of using ontologies and knowledge graphs, and how to implement them on a website in different industries ,while we are going to discuss the followings:

• What is ontology?
• How a knowledge graph works?
• What are popular knowledge graphs?
• Knowledge Graph Use-Cases: Is there examples of domain-specific industries?
  • Automotive Industry
  • Real Estates Industry
  • e-Commerce Industry
• Conclusion

SEO Guide to Building a Semantic Model Quality

In natural language processing, semantic model quality is used to evaluate and understand the performance of language models, machine translation systems, and other text-generating systems.

It is important because it helps to ensure that the model is able to convey text that aligns with the intended meaning.

Semantic quality is used in a wide range of applications such as text summarization and simplification, fact-checking, information retrieval, translation, chatbots, and question answering.

High-quality semantic models are coherent, consistent, and relevant to the current context. While poor-quality models are confusing, inconsistent, or irrelevant.

By evaluating the quality of a semantic model, SEO professionals can identify and address any issues that may be affecting the model's performance on search engines. This can help to improve the overall accuracy and effectiveness of the content for users and search engines.

So how you can measure this quality? The followings are the main quality dimensions that should be considered when evaluating a semantic data model:

• Accuracy
• Completeness
• Consistency
• Conciseness
• Timeliness
• Relevancy
• Understandability
• Trustworthiness
• How to increase semantic quality?

Keyword Clustering is a practice search engine optimization (SEO) professionals use to segment target search terms into groups (clusters) to optimize content for search engines.

These keywords are typically chosen based on their relevance to the topic and their intent and search volume, and they are often used in the headlines, subheadings, and body text of a webpage to improve its visibility in search engine results.

The goal of using keyword clusters is to improve the relevance and authority of a webpage for specific search queries.

Keyword Tagging is the process of assigning keywords or phrases to a piece of content, such as a webpage, blog post, or product listing, in order to help improve its visibility in search engine results. These tags are used to describe the content and provide context for search engines.

Keyword clustering and tagging are both techniques used to optimize website content for search engines. They are related but serve different purposes.

Keyword tagging is often used in conjunction with keyword clustering, as the KW clusters can be used to identify the main keywords and phrases that should be tagged.

keyword clustering and tagging work well with semantic modeling and topical mapping. These techniques are often used together to level up content strategy and maximize search engine optimization.

When used together, semantic modeling and topical mapping can help to increase your semantic model quality, which in turn can improve the accuracy of keyword clustering and tagging.

SEO Guide to Building a Topical Map and Interlinking Relations

Interlinking and topical maps are both important tools for organizing and representing information on a website.

Interlinking or internal linking involves creating links between different pages or sections of a WebSite, to help visitors navigate the site and find related information.

on the other hand Topical maps involve creating a visual representation of the relationships between different topics or concepts and can be used to understand and communicate the structure and focus of a website or subject area. on other words topical map is your blueprint. It should define all the content you need to create to achieve topical authority for a given topic.

Before constructing a topical map, it is very helpful to first understand how to create a semantic model and how to achieve semantic model quality for your website.

In this article, we will explore the benefits of using interlinking and topical maps, and how to implement them on a website in order to increase its rank and organic traffic,while we are going to answer the following questions:

• What is mapping in the context of semantic SEO?
• What is topical mapping?
• What is a topical authority?
• Why do you need a topical map?
• How to create a topical map?
• What is Interlinking?
• How to create semantic interlinking?
• How to implement interlinking with Hyperlinks?
• How to implement interlinking with structured data?
• Conclusion.