Offer Schema Generator and Guide

Offer

Schema.org Type

An offer to transfer some rights to an item or to provide a service — for example, an offer to sell tickets to an event, to rent the DVD of a movie, to stream a TV show over the internet, to repair a motorcycle, or to loan a book.

Note: As the businessFunction property, which identifies the form of offer (e.g. sell, lease, repair, dispose), defaults to http://purl.org/goodrelations/v1#Sell; an Offer without a defined businessFunction value can be assumed to be an offer to sell.

For GTIN-related fields, see Check Digit calculator and validation guide from GS1.

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Offer schema is a sub type of:

This schema has more specific sub types.
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Offer Schema Generator in JSON-LD

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Offer schema code:

This Schema can take the following complex properties:


How to Create a Offer Schema

Step 1: Fill out the form above as much as possible.

Note:Use this Schema.org based structured data generator tool to easily create Offer schema.
The properties are the description of your entity. You don't have to fill in all the properties on this page. Provide what is available and leave what is not. To learn more about each property in your schema type please check Offer schema properties


Step 2: When complete click the Copy Code button to get your JSON-LD code

Notes:To check if your code is eligible for featured snippets (rich snippets or rich results) test your code with the Rich Results Test tool to learn more about which schema are qualified for rich results check out Google’s search gallery.
To validate your markup code, check your JSON-LD code with the Schema Markup Validator


Step 3: To add a sub-schema, click on the Create Knowledge Graph button

Important Notes: to describe the relationship between your entities you must design a custom schema, this is where the 'creation of knowledge graph' is needed.
For example: if you have a local business and you want to add a service catalogue, or if you have a recipe schema and you want to add a HowTo steps, or if you have a product and you want to add a FAQ about it, to learn more watch this semantic SEO workshop




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Offer Schema Properties

Offer has 60 properties:

  • acceptedPaymentMethod The payment method(s) accepted by seller for this offer.
  • addOn An additional offer that can only be obtained in combination with the first base offer (e.g. supplements and extensions that are available for a surcharge).
  • additionalType An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
  • advanceBookingRequirement The amount of time that is required between accepting the offer and the actual usage of the resource or service.
  • aggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
  • alternateName An alias for the item.
  • areaServed The geographic area where a service or offered item is provided.
  • availability The availability of this item—for example In stock, Out of stock, Pre-order, etc.
  • availabilityEnds The end of the availability of the product or service included in the offer.
  • availabilityStarts The beginning of the availability of the product or service included in the offer.
  • availableAtOrFrom The place(s) from which the offer can be obtained (e.g. store locations).
  • availableDeliveryMethod The delivery method(s) available for this offer.
  • businessFunction The business function (e.g. sell, lease, repair, dispose) of the offer or component of a bundle (TypeAndQuantityNode). The default is http://purl.org/goodrelations/v1#Sell.
  • category A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.
  • deliveryLeadTime The typical delay between the receipt of the order and the goods either leaving the warehouse or being prepared for pickup, in case the delivery method is on site pickup.
  • description A description of the item.
  • disambiguatingDescription A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
  • eligibleCustomerType The type(s) of customers for which the given offer is valid.
  • eligibleDuration The duration for which the given offer is valid.
  • eligibleQuantity The interval and unit of measurement of ordering quantities for which the offer or price specification is valid. This allows e.g. specifying that a certain freight charge is valid only for a certain quantity.
  • eligibleRegion The ISO 3166-1 (ISO 3166-1 alpha-2) or ISO 3166-2 code, the place, or the GeoShape for the geo-political region(s) for which the offer or delivery charge specification is valid.

    See also ineligibleRegion.
  • eligibleTransactionVolume The transaction volume, in a monetary unit, for which the offer or price specification is valid, e.g. for indicating a minimal purchasing volume, to express free shipping above a certain order volume, or to limit the acceptance of credit cards to purchases to a certain minimal amount.
  • gtin A Global Trade Item Number (GTIN). GTINs identify trade items, including products and services, using numeric identification codes. The gtin property generalizes the earlier gtin8, gtin12, gtin13, and gtin14 properties. The GS1 digital link specifications express GTINs as URLs. A correct gtin value should be a valid GTIN, which means that it should be an all-numeric string of either 8, 12, 13 or 14 digits, or a "GS1 Digital Link" URL based on such a string. The numeric component should also have a valid GS1 check digit and meet the other rules for valid GTINs. See also GS1's GTIN Summary and Wikipedia for more details. Left-padding of the gtin values is not required or encouraged.
  • gtin12 The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary for more details.
  • gtin13 The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceding zero. See GS1 GTIN Summary for more details.
  • gtin14 The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details.
  • gtin8 The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details.
  • hasAdultConsideration Used to tag an item to be intended or suitable for consumption or use by adults only.
  • hasMeasurement A product measurement, for example the inseam of pants, the wheel size of a bicycle, or the gauge of a screw. Usually an exact measurement, but can also be a range of measurements for adjustable products, for example belts and ski bindings.
  • hasMerchantReturnPolicy Specifies a MerchantReturnPolicy that may be applicable.
  • identifier The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
  • image An image of the item. This can be a URL or a fully described ImageObject.
  • includesObject This links to a node or nodes indicating the exact quantity of the products included in an Offer or ProductCollection.
  • ineligibleRegion The ISO 3166-1 (ISO 3166-1 alpha-2) or ISO 3166-2 code, the place, or the GeoShape for the geo-political region(s) for which the offer or delivery charge specification is not valid, e.g. a region where the transaction is not allowed.

    See also eligibleRegion.
  • inventoryLevel The current approximate inventory level for the item or items.
  • isFamilyFriendly Indicates whether this content is family friendly.
  • itemCondition A predefined value from OfferItemCondition specifying the condition of the product or service, or the products or services included in the offer. Also used for product return policies to specify the condition of products accepted for returns.
  • itemOffered An item being offered (or demanded). The transactional nature of the offer or demand is documented using businessFunction, e.g. sell, lease etc. While several common expected types are listed explicitly in this definition, others can be used. Using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.
  • leaseLength Length of the lease for some Accommodation, either particular to some Offer or in some cases intrinsic to the property.
  • mainEntityOfPage Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
  • mpn The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
  • name The name of the item.
  • offeredBy A pointer to the organization or person making the offer.
  • potentialAction Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
  • price The offer price of a product, or of a price component when attached to PriceSpecification and its subtypes.

    Usage guidelines:

    • Use the priceCurrency property (with standard formats: ISO 4217 currency format e.g. "USD"; Ticker symbol for cryptocurrencies e.g. "BTC"; well known names for Local Exchange Tradings Systems (LETS) and other currency types e.g. "Ithaca HOUR") instead of including ambiguous symbols such as '$' in the value.
    • Use '.' (Unicode 'FULL STOP' (U+002E)) rather than ',' to indicate a decimal point. Avoid using these symbols as a readability separator.
    • Note that both RDFa and Microdata syntax allow the use of a "content=" attribute for publishing simple machine-readable values alongside more human-friendly formatting.
    • Use values from 0123456789 (Unicode 'DIGIT ZERO' (U+0030) to 'DIGIT NINE' (U+0039)) rather than superficially similiar Unicode symbols.
  • priceCurrency The currency of the price, or a price component when attached to PriceSpecification and its subtypes.

    Use standard formats: ISO 4217 currency format e.g. "USD"; Ticker symbol for cryptocurrencies e.g. "BTC"; well known names for Local Exchange Tradings Systems (LETS) and other currency types e.g. "Ithaca HOUR".
  • priceSpecification One or more detailed price specifications, indicating the unit price and delivery or payment charges.
  • priceValidUntil The date after which the price is no longer available.
  • review A review of the item.
  • reviews Review of the item.
  • sameAs URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
  • seller An entity which offers (sells / leases / lends / loans) the services / goods. A seller may also be a provider.
  • serialNumber The serial number or any alphanumeric identifier of a particular product. When attached to an offer, it is a shortcut for the serial number of the product included in the offer.
  • shippingDetails Indicates information about the shipping policies and options associated with an Offer.
  • sku The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
  • subjectOf A CreativeWork or Event about this Thing.
  • url URL of the item.
  • validFrom The date when the item becomes valid.
  • validThrough The date after when the item is not valid. For example the end of an offer, salary period, or a period of opening hours.
  • warranty The warranty promise(s) included in the offer.